the DESIGN PEOPLE - TRANSFORM YOUR BRAND
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We transform brands through

Design
Intelligence

We are a research obsessed design firm. For nearly two decades, we have worked at the intersection of category intelligence and design systems - studying how categories move, where brands stall, and what it takes to be chosen.

TRUSTED BY CATEGORY LEADERS ACROSS
Zepto
Allied Blenders & Distillers
Ashirvad
DSM
Marico
Parle
Zepto
Allied Blenders & Distillers
Ashirvad
DSM
Marico
Parle
Zepto
Allied Blenders & Distillers
Ashirvad
DSM
Marico
Parle
Zepto
Allied Blenders & Distillers
Ashirvad
DSM
Marico
Parle
FMCG, F&B, HEALTHCARE, FASHION & TECH
TDP Team Strategy Session
Luxury Brand Identity Showcase
FMCG Packaging & Retail Grid

About UsWe work primarily in India's most competitive FMCG & FMCD categories. The kind where shelf space is finite, consumer attention is fleeting, and the gap between competing and leading is measured in seconds

Design Firm

300+

Brands Transformed

01 / 03
dQ Design IntelligencedQ Design Intelligence

Category

Accelerators

Our proprietary operating system, dQ “Design Intelligence” balances logic with empathy, insight with data, and business goals with human behaviour and our 5D Process, helps us map the best path for the right research and strategy framework, helping us deliver exceptional design systems that impact revenue for our clients.

Learn More
5D Process5D Process

Works

Our work is not decoration.
It is positioning made visible

Gave a 50 year old commodity its first personality.
BrandingPackaging
View Case Study
+21%Repeat Purchase

Gave a 50 year old commodity its first personality.

Dazzle

Modernised an 80-year icon without losing its equity
BrandingRetailPackaging
View Case Study
+45%Sell Through Rate

Modernised an 80-year icon without losing its equity

Chandrika

Our work is not decoration.
It is positioning made visible

Took the world's largest Ghatiya brand from regional pride to a national stage
BrandingRetailPackaging
View Case Study
+33%Sales Increase

Took the world's largest Ghatiya brand from regional pride to a national stage

Gopal Ghatiya

Gave every SKU a job in a navigable range system
BrandingPackaging
View Case Study
+15%Revenue Growth

Gave every SKU a job in a navigable range system

VLCC

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Testimonials

Dazzle
Chandrika
Gopal Ghatiya
VLCC

QuoteThe packaging refresh strengthened the overall brand image and enhanced customer perception, supporting the brand's continued growth and market presence.

QuoteModernised an 80-year icon without losing its equity, establishing a fresh contemporary appeal while preserving legacy trust.

QuoteTook the world's largest Ghatiya brand from regional pride to a national stage with a compelling brand identity and retail strategy.

QuoteGave every SKU a job in a navigable range system, directly driving higher customer engagement and measurable revenue growth.

01 / 04

Dazzle

Sr Product Manager

Kirti Agrawal

Chandrika

Brand Director

Ananya Sharma

Gopal Ghatiya

Head of Marketing

Rajesh Kumar

VLCC

Category Lead

Priya Mehta

Four Disciplines,

One Purpose

Designing the systems that make a brand's position impossible to overlook and obvious to choose.

Branding

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Packaging

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Retail

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Digital

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Our Services